In September 2015 our agency became a Google Partner, which made us very happy. Consequently, we are very much aware of the increased responsibility for ad performance and the overall satisfaction of our clients. We will have to dedicate more time to training to keep up with the pace of the technological advancements that the biggest internet browser keeps creating. But that what our job is all about. We need to master all tools provided by Google, and put them together with the business and marketing possibilities of our clients, in order to identify the best possible and profitable solution for them.